Cool Air Creations
Working in a print shop is very busy but also offers possibilities for creating designs for additional applications. Oftentimes, it’s an e-mail blast with a quick turn around time.
With a high turnover rate for in-house designers and no brand guidelines, consistency is particularly challenging to achieve.
One solution will always be most important: legibility. Even when the designer has to rely on kitschy stock images, the target audience will understand the message and the sales will be made.
